Hiç mutlu müşterilerin en büyük savunucularınız olduğu ifadesini duydunuz mu?
Mutlu müşteriler, yalnızca satın aldıkları için değil, aynı zamanda pazarlama stratejinize değer kattığı için işletmeniz için altındır.
Anlaşılır bir şekilde, çoğu tüketici işinize yarasadan güvenmeyecektir. Öncelikle şirketinizin güvenilir olduğunu ve ürününüzün sorunlarını çözeceğini veya ihtiyaçlarını karşılayacağını kanıtlamak için etrafta koklamaları gerekir.
Ancak memnun müşterilerin sözlerini okuduktan sonra, sadece satın almaya ikna olabilirler. Parlayan müşteri yorumları, kitlenize sosyal kanıt sağlar – çok fazla insan ürününüzü seviyorsa, aslında iyi olması gerektiği fikri.
İşletmenizin güvenilirliğini ve markanızın çevrimiçi olarak istenirliğini artırmak için, yalnızca hizmetlerinizi tanımlamakla kalmayan, aynı zamanda olumlu müşteri yorumlarını vurgulayan bir web sitesi oluşturun . Alıntılar, kısa videolar ve daha fazlası şeklinde olabilen bu incelemeler referans olarak bilinir.
Bu makale, 15 ilham örneği ile eksiksiz bir müşteri referansı ve müşterilerinizden referans almak için en iyi uygulamalar konusunda size rehberlik edecektir.
Tanıklık nedir?
Bir referans, birinin ya da bir şeyin ne kadar iyi olduğuna dair yorum yapan bir üçüncü taraf ifadesidir. Web sitesi referanslarını özel bir ‘Referanslar’ sayfasına ve ‘Hakkımızda’ sayfanıza , ürün sayfalarınıza ve daha fazlasına stratejik olarak yerleştirerek , ilgilenen kullanıcıları güvenmeye değer olduğuna ikna edebilirsiniz. Aslında, ürününüzün değerini yeniden teyit etmek satış psikolojisindeki anahtar tekniklerden biridir .
Birkaç farklı referans türü vardır:
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Müşteri teklifleri
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Vaka çalışmaları ve başarı öyküleri
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Kısa videolar
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Müşteri görüşmeleri
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Sosyal medya gönderileri
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Yüksek profilli yorumlar
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Basın yorumları
Müşteri teklifleri, kitleniz için en kolay görülebilen ve hissettikleri için web sitesi referanslarının en yaygın biçimidir.
Referanslar nasıl alınır?
Web sitenizden referans almanın iki ana yolu vardır:
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You can ask for testimonials by contacting returning customers.
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You can look for testimonials on social media, in email messages, and more.
When it comes to asking for customer testimonials, start by sending an email to your biggest fans. The email should be considerate and polite, short enough for them to read quickly, and easy for them to respond to. Here’s an example:
Hi Janet,
How are you? I’m writing to ask if you’d be comfortable providing us with a brief testimonial for our new website. We’d love to feature your experience with our product, and we’d include a link to your website to help your company’s SEO effort.
If you’d prefer not to be featured, no worries at all – just let us know.
Otherwise, feel free to send us a quick 1-2 sentence blurb about your experience working with us.
Son birkaç yıl içinde işletmeniz için çok teşekkürler. Müşterilerimize gerçekten minnettar olduğumuzu bilmenizi istiyoruz.
Herşey gönlünce olsun,
Robert
Müşteri referanslarını almanın ikinci yolu, gözlerinizi onlar için açık tutmaktır. Müşterilerinizden teşekkür için sosyal medya sayfalarınızı ve e-posta mesajlarınızı kaydırın ve yüz yüze övgü dinleyin. Herhangi bir nezaket kelime web sitesi referansları haline dönüştürülebilir. Müşterilerden, yayınlamadan önce web sitenizdeki referansları kullanma iznini istemeniz gerektiğini unutmayın.
Hangi seçeneği seçerseniz seçin, müşterilerinize yazarken yanıltıcı bir ton kullanmak veya uygunsuz bir saatte ulaşmak gibi bu yaygın e-posta hatalarından kaçının . Ayrıca, değerli müşterilerinizden katılımı ve olumlu yanıtı garanti edecek bir e-posta konu satırı eklediğinizden emin olun .
Web sitesi referans en iyi uygulamaları ve ipuçları
Olumlu müşteri incelemelerinden yararlanmak, küçük işletmeler için popüler bir pazarlama stratejisidir . Web sitenize referanslar koymaya başladığınızda, aşağıdaki en iyi uygulamaları aklınızda bulundurduğunuzdan emin olun:
Metni görsellerle birleştirin
Fotoğraf ve diğer görselleri eklemek referanslarınızı daha güvenilir kılar. Müşterilerinizin fotoğrafları ve müşterilerinizi ürünü kullanarak gösteren videolar özellikle güçlüdür.
Use concrete numbers
Specificity is key for creating testimonials that are both believable and encourage conversion. Ask customers to provide statistics in their testimonials, such as percentages and concrete numbers that represent their growth and success as a result of using your product.
Show your product in action
Use your website testimonials to highlight specific use cases of your product. It’s also helpful to place testimonials side-by-side product pages so that customers can connect the dots between the positive review and the actual product.
Mix and match formats
Experiment with different testimonial formats to see which are most effective in converting website visitors into customers. Feel free to use a combination of customer quotes, videos, case studies, social media screenshots, and more, and A/B test different types. There are plenty of ready-made testimonial features you can use on your site.
Keep it authentic
Anyone can write their own testimonials, so it’s important your audience knows they’re from real customers. Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’s website and logo if applicable, and photos of them using the product to add authenticity and credibility.
Good reviews are an important part of online reputation management. Website testimonials have enormous power in converting prospective customers, so it’s important you harness their full potential by implementing them thoughtfully and strategically.
15 inspirational testimonial examples
Below, we’ve gathered 15 Wix websites featuring some of the most effective testimonials. As you create your own website testimonials, feel free to use these for inspiration.
01. The Tea Story
This floral testimonial box by The Tea Story is one of the most beautiful we’ve seen. While testimonials don’t always need to be ornate, we love how this particular testimonial draws us in with its eye-catching design and evokes the brand’s identity overall. The testimonial section is located toward the top of the homepage so that website visitors are guaranteed not to miss out on the positive reviews.
The Tea Story, like most websites, has chosen to use customer quotes as its primary testimonial format. They’ve also wisely selected descriptive words that make our mouth water, like “Peach Paradise” and “subtle yet rich in flavors,” making the purchase of the tea hard to resist.
Like The Tea Story, consider including testimonials as part of your homepage design so that prospective customers take note of your popularity from the beginning.
02. Robyn Kurdas
Digital designer and marketer Robyn Kurdas also places customer testimonials on her website in the form of quotes. Rather than creating a testimonial page, Robyn Kurdas puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice, since it allows users seeking further detail to hone in on the clients’ perspectives.
Robyn Kurdas’ site is definitely one of the best website designs we’ve seen in a while. We specifically love the wacky, dynamic aesthetic of her ‘Testimonials’ section. A series of customer quotes, each with a different brightly colored background, reveal themselves in slideshow format. The whimsical images framing the quotes support exactly what is being said about Robyn Kurdas – namely, that she is creative, innovative, and full of fresh ideas.
03. Be Love Farm
Website videos tend to be highly effective in engaging users. This testimonial for Be Love Farm takes the form of a video interview. To persuade others to join their organization, the volunteer in the video discusses just how much he’s enjoying working on the farm.
Be Love Farm doesn’t include a testimonial page on their website. Instead, they link to the video on their homepage, as one of two call-to-action buttons (CTAs) under the “Apprentice” section. Rather than being featured prominently on their site for the general public to view, the video is intended to target a very specific group of people – those interested in becoming farm volunteers.
04. Hearts and Tears
Motorcycle tour agency Hearts and Tears uses a short customer quote in promoting an upcoming tour. Paired with a large image from the trip, it helps give a sense of what the ride is all about. The quote, “Adventure riding on steroids,” uses edgy, casual language to directly appeal to their motorcycle-riding audience.
Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor. Taking advantage of positive reviews on recommendation platforms and social media sites is a great strategy for finding customer testimonials. You can take reviews from Facebook, LinkedIn, TripAdvisor, Yelp, or any other relevant platform. Just be sure to give the appropriate credit by writing the site’s name in the testimonial.
05. Autofleet
While some testimonials build trust by making themselves relatable, others build trust by appealing to authority. That’s exactly what Autofleet does by highlighting high profile business partners like Zipcar, Suzuki, and Avis in its testimonials. This instantly makes Autofleet appear to be an industry leader with a competitive solution, even to those unfamiliar with the company.
The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, drawing emphasis to the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the job title of each customer to humanize the review and make it more believable.
06. Ravin
AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article.
Olumlu medya kapsamını vurgulamak, şirketlerin sektördeki otoritelerini geliştirirken işlerinin etrafında buzz oluşturmaları için harika bir yoldur. Bu, özellikle henüz çok fazla müşteriye sahip olmayan, ancak yine de web sitelerinde basın incelemeleri ile güvenilirliklerini kurabilen yeni şirketler için etkilidir.
07. Adaçayı Koleji Tavsiye
Bir kolej danışmanlığı işletmesi olan Sage College Advice, müşteri referanslarını stratejik olarak “Kabuller” başlıklı bir sayfaya yerleştirir. Sayfanın ABD’deki neredeyse her dört yıllık üniversitenin tam bir listesi var ve danışman Anne’nin müşterilerinin en iyi okullara kabul edilmesinde başarılı olduğunu ortaya koyuyor. Bu şekilde, referanslar sayfası Anne’nin kişisel markasını oluşturmasına yardımcı olur .
Müşteri referansları, kabul listesini güçlendirmeye ve listeyi daha inandırıcı hale getirmeye de hizmet eder. Görüşler öğrenciler ve velileri tarafından yazılmış gibi görünüyor ve sadece danışmanın uzmanlığına değil, aynı zamanda onunla çalışmanın duygusal faydalarına da odaklanıyorlar. Kolej başvuru süreci lise öğrencileri için yorucu bir zamandır, ancak Anne’nin desteği stresini büyük ölçüde azaltmıştır. Bu ayrıntılar, danışman ve dinleyicileri arasında duygusal bir bağlantı kurar ve bu da insanları hizmetini kullanmaya ikna eder.
08. Shuttlerock
A testimonial often takes the form of a short quote, but it can also be a longer, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu which, when clicked, reveals nine different case studies. Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise. The featured image in the posts depict the company’s logo, giving the page a sense of professionalism, credibility, and authority.
The case studies feature four parts: a quote from a happy customer, a story about that customer’s challenge before working with Shuttlerock, a design portfolio of Shuttlerock’s work, and data showing the project’s success. By delving deep into the customers’ success stories and backing them up with hard data, Shuttlerock creates a powerful, persuasive series of website testimonials.
09. The Highland Kitchen
The Highland Kitchen features customer quotes in a testimonial page titled “Client Reviews.” While the website design here is simple, it begins with a huge, beautiful photograph of the outdoors, instantly catching the reader’s eye.
Below the photograph is a series of testimonials whose strength lies in their descriptive detail. They also specifically highlight the challenges their situation presented and the way the chef, Greig, was able to overcome those challenges.
One review tells that the clients were dining in a barn with no water or electricity, and that Greig was able to create outstanding food nonetheless. Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his creativity, thoughtfulness, and attention to detail.
10. Puffin Packaging
Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable pictures of their customers’ pets enjoying their product. Apparently, dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food. The company demonstrates the way humans are enjoying the boxes, too, with photographs displaying the wide array of food freshly removed from the boxes and placed on the customers’ tables.
Puffin doesn’t show the humans, but pictures of animals and food seem enough to win us over. After all, if pets are loving the product, surely their owners are, too.
11. Nutrime
Thanks to persuasive customer testimonials, nutrition and fitness websites have the power to convince all of us to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors, thanks to the customer testimonials on its homepage.
While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable. The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written website content that highlights the success stories of people just like us.
The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade. The beautiful illustrations, revealed using a parallax scrolling effect, frame the text and help draw more attention to it.
12. Mr. Holmes Bakehouse
Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high profile celebrities, but these celebrities have probably never been to the bakery in their lives. The testimonial is false, but the joke is worthwhile. This is a bold choice that we don’t necessarily recommend, but the quirky bakery chain uses humor to pull it off.
So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle, but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with “We’re here to make sure Princess Diana walks away going ‘Damn…I gotta tell my mom about this.’” Somehow, their bold claims to authority makes us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice.
13. Seven Grams Caffe
We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on their homepage, maximizing the chances that site visitors will read them. They label their testimonial section “The Buzz,” marketing themselves as both popular and trendy.
The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries. This is a great example of how customer testimonials on a website can bolster product images. When placed side-by-side customer reviews, the enticing images of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York.
14. Les Maux Bleus
As we’ve seen, some website testimonials take the form of images, without any words at all. Tattoo studio Les Maux Bleus lets their Instagram account do all the talking. In lieu of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page, making the photos dynamic and ever-changing.
Most customer testimonials would benefit from the inclusion of quotes. However, in the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval.
15. Dara Caroline
Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to offer a service, but no one will know that service is good without customer reviews to back it up. In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment.
The customer testimonials, which are placed on a designated page, move the reader with their emotional detail. Dara also specifies each reviewers’ country of origin, boosting her credibility as a successful counselor for people around the globe.
The featured images of soothing nature scenes depict neither Dara’s customers nor her services, yet they’re highly effective. Thanks to the visuals and soothing website color scheme, users immediately de-stress and feel a sense of relaxation, which is precisely what Dara’s counseling service aims to achieve.
How do you use testimonials on your website?
Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website. As you may have noticed, some people place them on a testimonial page, while others place them elsewhere on their site.
It’s a smart idea to have a dedicated testimonial page that users can easily navigate to if they want to learn more about your business. You can call the page “Testimonials,” “Reviews,” “Our Customers,” or something more creative.
Even more important than a testimonial page, though, is the strategic placement of customer testimonials in various places on your site. This maximizes the chances that users will read them, even if they don’t actually navigate to the testimonial page.
Here are some places you can put testimonials on your website:
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Ana sayfanıza referanslar koyun. Ana sayfanıza yerleştirirseniz, neredeyse her kullanıcı web sitesi referanslarınızı görür. Sitenizdeki ilk sayfa olarak, genellikle kullanıcıların işletmenizle ilgili ilk izlenimi vardır ve müşterilerden gelen olumlu kelimeler dahil etmek, onları en başından itibaren lehinize çevirebilir.
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Ürün sayfalarınıza referanslar koyun. Müşteri referanslarını yan yana ürün sayfalarına yerleştirmek, ürünleri uygun bir şekilde tasvir ederken içeriğe oturtmaya yardımcı olur. Bu, referansta özellikle herhangi bir üründen bahsediliyorsa etkilidir.
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En çok ziyaret ettiğiniz sayfalara referanslar koyun. Kontrol Google Analytics veya diğer web sitesi analiz araçları , en çok ziyaret web sayfalarında veriler için. Bu sayfalara referanslar yerleştirmek, kullanıcıların onları görmelerini garanti eder ve bu da onları müşterilere dönüşmeye ikna edebilir.
Web sitenize referanslar eklemenin kullanıcılara ürününüzü ne kadar sevdiğini gösterdiğini unutmayın. Müşterilerinizin nazik sözleri sayesinde, potansiyel müşterilerin güvenini kazanabilir ve onları gemiye alabilirsiniz.
KAYNAK: https://www.wix.com/blog/2020/03/testimonials
